Cada día la comunidad hispana se aprecia más como un componente importante de la fusión cultural estadounidense. Y esto significa mayor poder, empuje y control de su participación social, política y ciudadana.

Regresar a la página anterior

Imprensa

Lechter Americas Colombia becomes part of Kitelab Group

Kitelab analyzes and understands the new circumstances of 570 million consumers in 20 countries.

Monday, February 9, 2009.

Miami, Florida – Kitelab, the main proponent on market research in Latin America and the US Hispanic market is expanding its geographical coverage to Colombia, a strategic market in Latin America.

Kitelab has offices in Miami (USA), Guatemala (Guatemala), Buenos Aires (Argentina) and Mexico City (Mexico). Through these offices located at some of the most important markets in Latin America, Kitelab offers local and regional services, providing their clients the coverage they require.

“We are proud that Lechter Americas is joining Kitelab Group, expanding the market intelligence that we offer in the Americas. Colombia is a very attractive market, with a population of almost 46 million people – consumers, making it the fourth largest country in the Americas, after the United States, Brazil and Mexico” commented Manuel Barberena, President of Kitelab.

Kitelab is the product of a new philosophy to analyze, understand and recommend strategies concerning the new circumstances of 570 million consumers, public and citizens in the twenty countries it covers. Kitelab operates locally or regionally, with the depth and knowledge of a domestic organization and the strength of a regional group.

Lechter Americas is one of the most solid market research and intelligence companies in Colombia, and it is the product of more than three decades of a productive and successful effort. They count with highly qualified professionals in the areas of marketing, psychology, economics, industrial engineering, business administration and statistics.

“We are proud of being part of Kitelab Group. This will allow us to grow and benefit directly our clients, not only by providing them with specialized information of the Latin consumer but also by strengthening   the expertise provided by the other members of the group,” commented Ilan Lechter, General Manager of Lechter Americas.

Kitelab is the first regional research company in Latin America, with local operations in the main markets of the region. Kitelab was created in 2007, officially launched in 2008, and amasses the accumulated experience of more than four decades of its founding members. Kitelab is dedicated to know and understand the Latin consumers, to provide its clients with reliable information and strategies that allows them to grow in the region. For more information visit www.kitelab.com.

Contato de Imprensa:
flmoyao@prodigy.net.mx

Contact: Gustavo Alvarez, +1-305-265-1138 or galvarez@kitelab.com.