This Business Unit draws from a base of anthropologists and field researchers with different professional backgrounds who have extensive experience in market research.

With more than 10 years in anthropological research applied to marketing, we have developed and implemented ethnographic, visual and online techniques that provide us with:

• Knowledge of consumers in their sociocultural context. How do they live? What are their practices? How do they use consumer goods in their daily life? What cultural and symbolic significance do the brands and products carry?
• A broad view of the consumer world in order to understand and identify cultural symbols, signs and meanings using their own references.
• A definition of conducts, appropriations and uses that consumers give to different categories and brands.