“I often feel external pressure to say where I’m from. I know that if I don’t do this, people will keep asking questions. That’s why, even though I’m proud of my origins, they become an obstacle when I need to express my own identity and personality”

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Video: Think Latinamerica, Think KITELAB

Kitelab : About US

Kitelab is a company formed by an association between De la Riva and Pearson, leading market research companies in Mexico and Latin America. This alliance is the result of the success enjoyed by both companies and offers an opportunity for growth along with companies like your own, providing the best market research consulting in the Hispanic market of the United States and Latin America.

By combining four decades of experience we are able to offer clients in-depth knowledge of the Hispanic and Latin American consumer. We apply the same methodologies, maintain the same high standards of quality and share the same passion for understanding consumers in every country where we operate.

Kitelab is the product of a new philosophy for analyzing, understanding and recommending decisions based on the new circumstances faced by 620 million consumers, customers and citizens in the 20 countries we cover.